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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A) Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B) Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
C) Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
D) Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

2. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A) Make a segmentation rule for the program.
B) Make a repeating engagement program.
C) Make a suppression list for the program.
D) Make a recipient list for the program.

3. What is the purpose of creating a Tracker subdomain? [Choose one answer]

A) To allow emails to be sent from your domain
B) All of the above
C) To host all Marketing Cloud Account Engagement landing pages and forms on your website
D) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

4. LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A) Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
B) A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
C) Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
D) A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

5. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The sum of total conversions from the form and landing page reports.
B) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
C) The Engagement Dashboard in B2B Marketing Analytics.
D) The total submissions reflected on the form report in Marketing Cloud Account Engagement.

Solutions: