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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25#bk111= M#bk115=2
B) awytM3DD bk112=25|bk111=M|bk115=2
C) awytM3DD bk112=25%bk111=M%bk115=2
D) awytM3DD bk112=25,bk111=M,bk115=2
E) awytM3DD bk112=25@bk111=M@bk115=2
F) awytM3DD bk112=25~bk111= M~bk115=2

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on popularity of products.
C) Classify user actions based on broad categories.
D) Classify user actions based on products and offerings.

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Suppress 1st party converters to ensure that you are only reaching prospects.
C) Ensure client is enabled on Match Multiplier.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Set up logic if user qualifies for multiple audience segments.

4. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addNameHash
B) bk_addZipHash
C) bk_addEmailHash
D) bk_addAddressHash
E) bk_addPhoneHash

5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the appropriate macros were added to the pixel URL.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the iFrame tag type was selected in the container tool.

Solutions: