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Salesforce AP-215 Exam Syllabus Topics:

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What Is a disadvantage of using a Vlookup formula?

A) Can return values only from the same data stream type
B) Could extend processing time of data streams.
C) It allows classifying data only on a basis of mutual entity keys.
D) It cannot be used more than once from the same data stream.

2. Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A) Scalability
B) Performance
C) Ease of setup
D) Ease of maintenance

3. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 2
B) 3
C) 0
D) 1

4. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
C) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
D) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.

5. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Scalability
B) Performance (Performance when loading a dashboard page)
C) Ease of Setup
D) Ease of Maintenance

Solutions: