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Google Display Exam Practice Test Sample Questions:

1. Consider the image shown below:

What will happen if you click on the "history of soccer" link in the image?

A) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B) Another line will branch out from "soccer" with related links to the "history of soccer" link.
C) Google AdWords will display ads related to the "history of soccer" for this keyword.
D) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.

2. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
D) Amy should increase her advertising budget.

3. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Nation targeting
B) Demographics
C) Geo-caching
D) Geo-targeting

4. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Region and city targeting
B) Customized targeting
C) Country targeting
D) Predictive targeting

5. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.

Solutions: