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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A) Event Filters
B) Campaign Rules
C) Metric Filters
D) Identity Filters

2. What is the ideal column-setting element to use when creating a report broken out by day with a future end date?
Response:

A) Custom row formatting
B) Auto-generated
C) Conditional formatting
D) Interpret zero as no value

3. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Recreate the calculated metric using campaign event types.
B) Apply a fallback metric for revenue tracking.
C) Map the correct campaign events to the revenue metric.
D) Enable cross-channel campaign tracking.

4. Which feature allows restricting report access to specific team members in Adobe CJA?
Response:

A) Report Permissions
B) Data Export Rules
C) Profile Identity Lock
D) Campaign Quotas

5. Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
Response:

A) Data Ingestion Rule
B) Data View Metric
C) Event Dataset
D) Profile Attribute

Solutions: