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| Section | Objectives |
|---|---|
| Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
| Email Marketing Fundamentals | - Email send types and delivery basics - Subscriber and list management - Email content creation with Content Builder |
| Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
Question 1
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A. Automation Studio and Journey Builder
B. Journey Builder and Behavioral Triggers
C. Automation Studio and Path Optimizer
Question 2
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?
A. Tracking Extract > File Transfer > Import Activity
B. Tracking Extract > Import Activity > SQL Activity
C. Tracking Extract > Import Activity > Data Extension Extract
Question 3
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. Send Throttling
B. Sender Authentication Package
C. Einstein Engagement Frequency
Question 4
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Verification
B. Wait
C. Send Email
Question 5
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?
A. Skip Automation
B. Wait Activity
C. Verification Activity
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
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