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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)
B) (Revenue from sales - Advertising costs)/Duration of Ad
C) (Revenue from sales - Advertising costs)/Revenue from Sales
D) (Revenue from sales - Advertising costs)/Advertising costs

2. On the Google AdWords Report Center feature, you can view several reports that you've created. What's the maximum amount of reports that your account will save in the Report Center?

A) 5
B) 10
C) 15
D) 20

3. Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A) Conversion tracking helps the client see before and after performance for website optimizat ion.
B) Conversion tracking allows the client to see the profitability of a keyword.
C) Conversion tracking allows the client to track changes in bids for better return on investme nt.
D) Conversion tracking allows the client to see overall website performance.

4. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) 6 months
B) 12 weeks
C) 30 days
D) Years

5. Martha is using conversion tracking on her website. One of the events that she would like to track is: when people complete a request for more information form. Which pre-defined tracking label does Google AdWords recommend for Martha and this conversion tracking?

A) View of a Key Page
B) Leads
C) Purchase/Sale
D) Sign-ups

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