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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Journey Builder
B) Behavioral Triggers
C) Automation Studio

2. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Email Analytics Tile
B) Journey History
C) Analytics Dashboard

3. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Messaging Insights
B) Einstein Copy Insights
C) Einstein Recommendations

4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Datorama Reports - Journey Performance
B) Journey Builder - Journey History
C) Reports - Journey Engagement

5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Select 'Deduplicate by Email' checkbox.
C) Use Email Address as Subscriber Key.

Solutions: