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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Create and manage contacts and leads - Build static and dynamic segments |
| Topic 2: Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Topic 3: Configure and Manage Core Dynamics Marketing | 25% | - User roles and security - Marketing calendar and workspace - System navigation and settings |
| Topic 4: Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Topic 5: Create and Execute Marketing Campaigns | 25% | - Manage email marketing and templates - Automate workflows and customer journeys - Design multi-channel campaigns |
1. For what two purposes does Microsoft Dynamics Marketing require user licenses for event speakers? Each correct answer presents a complete solution.
A) for speakers to be associated with events
B) for speakers to modify their event sessions
C) for speakers to be associated with event sessions
D) for speakers to view their event sessions
2. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A) Add the Opportunity header bar link to the home page.
B) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
C) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
D) On the User Preferences page, turn on the Opportunity header bar link.
3. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?
A) navigation link
B) landing page activity
C) webpage
D) Scheduler activity
4. You create an event in Microsoft Dynamics Marketing, and add contacts from two lists to the event as attendees.
What happens if a contact is on both lists?
A) The attendance list includes one entry for the contact created from the first list imported.
B) The attendance list includes two entries for the contact.
C) The attendance list includes one entry for the contact created from the second list imported.
D) The attendance list does not include the contact.
5. You create a template to simplify the email marketing process. The template includes a From field to indicate the email message sender.
What does the From field display?
A) It displays a name you manually select from a list of Microsoft Dynamics Marketing contacts.
B) It automatically displays a generic name assigned to all marketing email messages.
C) It displays a name you manually select from a list of Active Directory users.
D) It automatically displays the name of the person who created the template.
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
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