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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

A. Include style="display:block" on all images
B. Include @media query CSS in the email
C. Use a Basic, Empty or Themed Template in Content Builder
D. Use inline CSS styling on all HTML elements

Question 2

Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A. Standard Workflow Approval
B. Preview Tab
C. Content Detective
D. Two-Step Workflow Approval

Question 3

An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers

A. In Properties, check the "Is Sendable" option
B. Set the Email address column as Primary Key
C. Set the column with Subscriber Key as Primary Key
D. Relate the Email Address to Subscriber Key

Question 4

Which statement regarding editing an email template is true? (Choose 2) *****

A. Changes to a template are automatically inherited in emails built from that template
B. Changes to a template cannot be made once it is saved in the application
C. Updating an email to reflect changes made in its template can be done in the email properties
D. A template does not automatically affect emails created from that template

Question 5

What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

A. Manages how subscribers receive different categories of emails.
B. List of subscribers that don't want to receive your communications.
C. Are used with email messages and SMS messages.
D. an understanding of Data Extensions and Web Service API's may be required.
E. Examples are Newsletters, advertisements and alerts.
F. Are used with guided sends, user-initiated, and triggered emails.

Solutions: