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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Website Clicks
C) Video Views
D) Mobile App Engagement
E) Guaranteed Impressions

2. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) A custom audience based on your website visitors.
B) Your Facebook page fans.
C) All audiences you need.
D) People interested in music.
E) People from your customer database.

3. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Account Kit
B) Facebook Analytics for Apps
C) Stories
D) Facebook Login
E) Comments

4. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should build a custom audience based on people interested in rock.
B) You should use reach and frequency buying option and set frequency between 5-6 per week.
C) You should use auction buying option and set frequency between 1-2 per week.
D) You should use reach and frequency buying option and set frequency between 1-2 per week.
E) You should build a core audience based on people interested in rock related topics.

5. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A) Are cookie based model that is more effective in measuring your marketing campaigns.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) Credits one touchpoint according to a specific rule.
D) You select where along the path you want to assign credit for the conversion.

Solutions: