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Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:

1. How do you define a sender's mailing IP reputation?

A) a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
B) the number of email recipients that do NOT unsubscribe from emails and update their email preferences
C) a score based on how many people "liked" the sender on Facebook and clicked through to the landing
D) the value put on the email recipients' well-received comments from the message content

2. Under which circumstances would Eloqua consider an email address soft-bounced?

A) The recipient marked the email as spam.
B) The email address is invalid.
C) There were three unsuccessful send attempts in 12 months.
D) The recipient's inbox is full.

3. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

A) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
B) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
C) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
D) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.

4. Which three list types are uploaded during Eloqua implementation? (Choose three.)

A) Master Exclude Domains
B) Geographic Regions
C) Sales Owners
D) Unsubscribers
E) Hard Bouncebacks

5. Do emails sent by the "Send Submitter an Email" from processing step follow contact subscription preferences? (Choose the best answer.)

A) These emails are considered transactional and will send if a contact is unsubscribed, but not to those on the Master Exclude list.
B) These emails will send depending on the configuration set by the user on the "Send Submitter an Email" processing step.
C) These emails follow contact subscription preferences and if a contact is marked as unsubscribe. they will not receive the email.
D) These emails are considered transactional and will send if a contact is unsubscribed or on the Master Exclude list.

Solutions: